Hi, I’m Lindsay Tigar.

(Yes, pronounced like the animal.)

I’m a fractional global marketing leader, senior content advisor & award-winning journalist helping brands clarify their story, align their marketing and build visibility in a rapidly changing discovery landscape.

I partner with lifestyle, wellness, hospitality, luxury and consumer brands that need experienced leadership without hiring a full-time executive. My work sits at the intersection of brand positioning, storytelling, media and performance: defining the narrative first, then building the systems that carry it across content, search and AI-driven platforms.

Trained as a journalist with 15+ years of bylines in top-tier publications, I bring editorial rigor to modern growth. I know how to ask the right questions, distill complexity and turn insight into clear direction: whether that’s shaping brand positioning, guiding teams, aligning SEO and AI discoverability or helping leaders show up with authority across media and owned channels.

I don’t focus on producing more noise. I focus on clarity, alignment and momentum, so the right work gets done in the right order, with a clear point of view and measurable impact.

If you’re navigating growth, evolution or change and want senior-level thinking grounded in storytelling and strategy, we’ll work well together.

Here’s How I Work With Clients:

Strategy

Growth begins with alignment, not activity.

I work with founders and leadership teams to define what actually matters, where to focus and what to deprioritize. This includes analyzing market opportunity, search demand, audience behavior and brand perception to shape strategies that support both near-term goals and long-term authority.

Every strategy I create is built for today’s reality, where discovery happens across search engines, AI platforms and media, and where clarity beats volume every time.

Systems

Strategy only works if it’s operationalized.

I design repeatable frameworks that turn decisions into action, whether that’s content architecture, editorial governance, SEO and AI discoverability alignment or cross-team workflows. These systems create accountability, reduce friction and ensure that storytelling doesn’t depend on any one person or moment.

The result is sustainable growth infrastructure that supports creativity, consistency and scale, without burning teams out or chasing trends.

Storytelling

Stories don’t drive growth on their own. Clear, credible narratives do.

With the rigor of an award-winning journalist, I help brands clarify what they stand for and how they’re understood across every touchpoint. This isn’t about clever copy or one-off campaigns. It’s about shaping a point of view that carries through brand positioning, thought leadership, owned media and AI-driven discovery.

From executive messaging to editorial strategy, I build narratives that cut through noise, establish authority and support real business goals, not just attention.

Scale

Scale isn’t about being everywhere. It’s about being consistently understood.

I help brands grow across markets, platforms and stages without losing clarity or credibility. That means adapting strategy to local nuance while maintaining a cohesive global voice, and building systems that support long-term visibility rather than short-term spikes.

Whether you’re entering new markets, evolving your positioning or preparing for growth, I focus on creating foundations that scale with the business, not tactics that need constant reinvention.

Client Success Examples

  • Partnered with the brand’s marketing team to address sharp post-migration traffic declines and reposition their blog as a growth engine. Acting as an editorial SEO consultant, we audited site content, refined the on-page strategy, and collaborated with stakeholders to implement targeted optimizations, strategic internal linking, and high-value content refreshes. Within the first month, the results spoke for themselves: organic traffic and visibility rebounded significantly, blog performance accelerated, and non-brand discoverability expanded. These improvements not only secured competitive featured snippets and elevated priority keywords into top positions, but also reinforced the brand’s authority and momentum in search.

    WHOOP

  • Collaborated with the brand to rebuild their SEO foundation and realign their content strategy toward capturing high-intent leads. In addition to strategy and optimization, I oversaw a full website rebuild to strengthen backend functionality and ensure the site was technically sound—managing the web developer, designer, and consultants throughout the process to keep execution aligned with business goals. Acting as an editorial SEO partner, I introduced a refreshed homepage approach, executed targeted on-page optimizations, and transformed underperforming content into consistent lead generators. Within the first phase of work, organic performance grew substantially, non-brand visibility expanded, and the brand broke into prime search positions for competitive, revenue-driving queries—marking their strongest search performance in months.

    LaRue Public Relations

  • Partnered on a paid content opportunity within a leading trade publication to elevate the brand’s authority in the natural beauty space and strengthen its visibility among key industry decision-makers. Acting as an editorial consultant, I worked closely with the brand’s publicists to refine the angle, sharpen the headline and structure, and edit the client’s voice for clarity, consistency, and polish. Beyond storytelling, I ensured the piece was optimized for SEO and aligned with broader brand positioning. The result was a published article that not only positioned the brand as an industry expert but also served as a lasting asset for sales conversations, PR amplification, and organic search—blending credibility, discoverability, and narrative impact.

    Organic India

  • Guided the content strategy for a global female networking group’s inaugural awards ceremony in partnership with a major international bank, ensuring the project launched with polish and authority. Our work spanned developing in-depth Q&A profiles to spotlight honorees, producing newsletter content to build excitement, and overseeing the editorial process end to end—aligning multiple stakeholders, maintaining a cohesive voice, and keeping the project on deadline. Beyond the awards, we also partnered on their annual holiday gift guides, curating member businesses and creating an editorial roadmap that improved newsletter cadence, increased engagement, and drove meaningful traffic. Together, these initiatives not only elevated the organization’s authority but also strengthened member visibility, built community pride, and positioned the group as a trusted thought leader in the women’s business space.

    Entreprenista

Client Testimonials

  • "Lindsay is a remarkable growth marketing & content partner who is exceptional at what she does. I've worked with her across brand strategy, communications, thought leadership and even more tactical growth needs like SEO/AEO and content marketing, and every time I walk away incredibly impressed and thankful for her work. She is a massive advantage for any consumer business looking to stand out from competitors and build something special.”

    Joanna Lord | CMO, board member, tech advisor and investor

  • “Lindsay is a professional storyteller and a true delight to partner with. Executing a thoughtful, data-driven approach, Tigar brilliantly captured the essence of Coco Beans. I was blown away by the elevated, ever-green content they delivered for our website and we consistently reference their work for all external brand communication.”

    Jill Apgar, founder | Coco Beans

  • “I’ve had the pleasure of working with Tigar many times on behalf of my corporate clients in need of a ghostwriter. Lindsay is a gifted writer who consistently delivers pieces she’s written that are well articulated and timely. She’s also keenly aware of the need to provide content that matches with a company’s SEO requirements for maximum exposure. Lindsay is a true professional and if she can fit your writing request into her busy schedule, I highly recommend working with her.

    Barbara Marks, founder | Barbara Marks Public Relations

  • "From our first meeting, Lindsay was attentive to detail and took the time to really understand my goals and objectives. Her approach was highly collaborative, and she listened carefully to my ideas, clarifying, and expanding on them where necessary to create a strong, compelling narrative. Thanks to her guidance and support, I was able to secure coverage in several major trade media outlets, including ones that seemed out of reach for me. I wholeheartedly recommend this media consulting professional to anyone looking to develop a comprehensive and effective media strategy.”

    Aimee Adler Cooke, founder | Bright Idea Events, Marketing, & PR

  • “Having Lindsay in my office was not only incredibly informative for my junior staff, but also a valuable resource for my more seasoned team members. She brought clarity to the rapidly changing media and PR landscape, and my team left feeling both inspired and equipped with actionable insights. We were grateful for her ability to translate her deep experience and knowledge into continued education through Resplendent.”

    Ali Slutsky, founder and CEO | Resplendent Agency

  • “Working with Lindsay and her team helped us test new types of content quickly and efficiently by relying on her team for SEO data and insights as well as high-quality editorial content. She is an excellent thought partner and strategist who helped me prioritize where to invest and prove out our concept so we could continue to grow our content and SEO initiative. Lindsay worked with us to figure out what services and deliverables were needed, and then made good on that strategy with work we were actually excited to read and share.”

    Kate Winick | senior marketing leader & social media expert